Litmos Active Campaign

Litmos Active Campaign

Join our exclusive early-adopter Slack neighborhood, to help shape the future of our ventures & get early access to brand-new products.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, including limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glimpse.

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s equivalent to Project Monitor in lots of methods, though each bests the other one in some areas. For the very best email marketing experience aim to our Editors’ Choice choices in this category: Campaigner and MailChimp ($ 10.

Litmos Active CampaignLitmos Active Campaign

Like a number of other e-mail marketing programs, ActiveCampaign likewise extends its functions into marketing automation as you’ll see below. The business organizes its plans depending on the variety of customers you’re aiming to reach. Litmos Active Campaign. Plans begin at $9 per month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus plan that includes several features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Litmos Active Campaign

Plans go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited e-mails, unlike Campaign Monitor, which provides both standard plans with minimal emails, and more expensive unrestricted plans.

Litmos Active CampaignLitmos Active Campaign

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get going, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re looking forin addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at first look. It’s hard to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your project activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign also offers CRM and other features that you may not prepare to use, but appear on the dashboard anyway if you’re utilizing the complimentary trial (Litmos Active Campaign). Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Litmos Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Check Out Website at Zoho CRM), and much more. This is another location where it bests Project Screen, which has no 3rd party integration (Litmos Active Campaign).

Before you include any contacts, though, you need to produce a list, much like with Campaign Screen. When you create a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with including email, name, and birthday. It recognized email, however not the other 2, but I had the ability to quickly produce custom-made fields. You can also tag contacts for easy searching. Click on the projects tab to produce a newsletter.

You’ll probably send standard e-mails the most, but you can also select automated (based upon reasoning you produce), autoresponder (based on an action by the customer), A/B test, RSS-triggered, or date-based (Litmos Active Campaign). Then pick the list you wish to send out to; you can likewise segment that list utilizing contact details, place, pages they went to on your website, and more.

Litmos Active Campaign

After you select who will get the e-mail, you can begin designing, either from scratch or by using one of their pre-designed design templates. Beginning from scratch means you can choose the layout, colors, and theme. You can also add components through drag and drop to the page consisting of text, image, button, HTML, video, and spacers.

You can likewise make a component conditional based upon data from your contacts, such as if they’ve made a current purchase. You can likewise drag aspects around the page to alter their position, which didn’t always work in my tests. Once you submit an image to a newsletter, it is saved in your library for reuse; you can even create folders for better organization.

Then you can send out test, or schedule delivery (Litmos Active Campaign). At the bottom of this screen, you can see your spam score. In my very first newsletter, I was alerted about using a totally free email provider. Customized emails are generally better for trust. You can also preview by e-mail client and on desktop.

ActiveCampaign supports multi-user modifying, which works similarly to Microsoft Word’s ($ 128. 00 at Amazon) track modifications include. Autoresponders can be set off by subscribes, unsubscribes, email opens or link clicks, and occasions, such as birthdays and anniversaries. You have actually to first established an email in order to establish an auto-responder, which is a bit irritating considering that you do not discover till you’re already resolving the procedure.

Litmos Active Campaign

As I pointed out earlier, you can choose what to track and include Google Analytics combination. On the reports tab, you can see all the projects you’ve sent, along with opens and clicks. Clicking on a campaign brings you deeper; you can view which subscribers have opened your e-mail, link clicks, a map showing where your customers are, which email customers they utilize, and unsubscribes.

Note that, like all email marketing services, you will only have the ability to see views if your e-mail shows images or if a recipient clicks a link. Litmos Active Campaign. There are numerous methods to get assist in ActiveCampaign. On every screen, you’ll see a button with a concern mark on it with links to the knowledgebase, training resources, and live chat with assistance.

The knowledgebase consists of videos and posts on ActiveCampaign features. Under training, you can arrange a 30-minute phone call or an in-person conference in Chicago to get an in-depth walkthrough of the service ($ 65 or complimentary with Plus or Enterprise account). You can likewise sign up for a webinar, which are generally set up as soon as a week.

ActiveCampaign stands among the finest marketing automation tools in the market. Although it’s not as total as our Editors’ Choice tools Pardot ( Visit Website at Salesforce. com) and HubSpot ( 50. 00 Monthly at HubSpot), ActiveCampaign, is ample to assist most organizations accomplish fundamental and mildly intricate goals.